I’ve got an important question for you . . . We talk so much about the vitality of knowing who our idea client is (or ideal audience, ideal reader, etc.). And it’s true – we DO need to understand who she is. What she’s like. What she desires....
Are you making decision-making harder than it has to be? Gosh, we put soooooo much pressure on ourselves to get it right. Perfect. The first time. All the time. So we absolutely agonize. Should I invest in this program or service? Should I go with this business...
